Browsing by Author "Albayrak, Tahir"
Now showing items 1-9 of 9
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Big data use in determining competitive position: the case of theme parks in Hong Kong
Albayrak, Tahir; Dursun Cengizci, Aslıhan; Caber, Meltem; Nang Fong, Lawrence Hoc (Journal of Destination Marketing & Management, 2021)Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ... -
Building customer citizenship behaviour through mobile application quality: the mediating role of flow experience and customer engagement
Caber, Meltem; Albayrak, Tahir; Karasakal, Sezer; González- Rodríguez, Maria Rosario (Routledge, 2023)Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital ... -
The changing role of hotel attributes in destination competitiveness throughout a crisis
Albayrak, Tahir; Dursun Cengizci, Aslıhan; Hoc Nang Fong, Lawrence; Caber, Meltem (Emerald Publishing, 2024)Purpose-By conducting a longitudinal study, this study aims to investigate how the role of hotel attributes in destination competitiveness changed through the stages of pre-, amid and recovery from the crisis. Design/ ... -
Customer loyalty towards travel agency websites: the role of trust and hedonic value
Albayrak, Tahir; Karasakal, Sezer; Kocabulut, Özge; Dursun Cengizci, Aslıhan (Journal of Quality Assurance in Hospitality & Tourism, 2020)Website quality of online travel agencies and the impact of perceived website quality on customer behavior are still the research areas to be investigated by the academics. The present study explores the relationships ... -
Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market
Albayrak, Tahir; Dursun Cengizci, Aslıhan; Ünal, Caner (Journal of Vacation Marketing, 2018)This study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, ... -
How does perceived crowding moderate tourist shopping experience and satisfaction relationship?
Albayrak, Tahir; Güzel, Özlem; Caber, Meltem; Kılıçarslan, Özge; Dursun Cengzici, Aslıhan; Güven, Aylin (International Journal of Tourism Cities, 2020)Purpose The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship. Desi ... -
How to create flow experience during travel: the role of destination attributes
Karasakal, Sezer; Albayrak, Tahir (Journal of Vacation Marketing, 2021)Despite numerous studies investigating flow experience in the adventure tourism context, there is a lack of research concentrating on tourists’ flow experience during travel. This study aims to explore the relationships ... -
Turistlerin kalabalık algısının alışveriş davranışlarına etkisi
Albayrak, Tahir; Güzel, Özlem; Caber, Meltem; Kocabulut, Özge; Dursun Cengizci, Aslıhan; Güven, Aylin (Anadolu Üniversitesi20. Ulusal Turizm Kongresi, 2019)Bu çalışma, turistlerin alışveriş deneyimleri esnasında algıladıkları kalabalığın genel alışveriş memnuniyeti ve harcama miktarı üzerindeki etkisinin belirlenmesi amacıyla gerçekleştirilmiştir. Bu amaçla, Antalya’nın Kaleiçi ... -
The use of mobile applications for travel booking: impacts of application quality and brand trust
Albayrak, Tahir; González-Rodríguez, M. Rosario; Caber, Meltem; Karasakal, Sezer (Journal of Vacation Marketing, 2021)The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ ...