Now showing items 1-3 of 3

    • Customer loyalty towards travel agency websites: the role of trust and hedonic value 

      Albayrak, Tahir; Karasakal, Sezer; Kocabulut, Özge; Dursun Cengizci, Aslıhan (Journal of Quality Assurance in Hospitality & Tourism, 2020)
      Website quality of online travel agencies and the impact of perceived website quality on customer behavior are still the research areas to be investigated by the academics. The present study explores the relationships ...
    • Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market 

      Albayrak, Tahir; Dursun Cengizci, Aslıhan; Ünal, Caner (Journal of Vacation Marketing, 2018)
      This study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, ...
    • Turistlerin kalabalık algısının alışveriş davranışlarına etkisi 

      Albayrak, Tahir; Güzel, Özlem; Caber, Meltem; Kocabulut, Özge; Dursun Cengizci, Aslıhan; Güven, Aylin (Anadolu Üniversitesi20. Ulusal Turizm Kongresi, 2019)
      Bu çalışma, turistlerin alışveriş deneyimleri esnasında algıladıkları kalabalığın genel alışveriş memnuniyeti ve harcama miktarı üzerindeki etkisinin belirlenmesi amacıyla gerçekleştirilmiştir. Bu amaçla, Antalya’nın Kaleiçi ...